Prince William Chamber of Commerce

PW Business Academy

“Best presentation I ever attended! Very valuable information, can’t wait to implement some strategies I learned.”  ~Pat Heineman, Showcase Portable Exhibits

The Prince William Business Academy is results-oriented, focused on providing information that you can apply to your own business–ideal for new entrepreneurs, growing companies and anybody seeking professional development.   Each session features topic experts who introduce you to proven strategies for business success.   Listed below are the session dates for the Fall 2015 Term.

All courses take place at Chamber Headquarters; time of day varies. Take note: NEW Lunch Time Sessions Available!

September 3:  Marketing Bootcamp
8:30-10:30 a.m.

Speaker: Pat Ennis, American Solutions for Business

Business success depends on continually filling your “marketing funnel.” This workshop will help you design an effective marketing campaign that resonates with prospects and creates leads for your business. Regardless of the platform you choose (Print, Digital, Social Media).

You’ll learn:
• How to Set Marketing Goals
• The Difference between Marketing, Branding & Advertising
• How to Craft Your Unique Value Proposition
• How to Measure & Track for Consistent Business Growth
• Ways to Identify Your Target Client & Design a Target Strategy

September 15: Build & Execute Your Social Media Strategy

11:30 a.m.-1:30 p.m.

Speakers: Patrick King & Rebecca Vaughan-King, Imagine

This class is more than an introduction; each attendee will walk away with a new way to target customers and a unique, immediately actionable social media marketing plan for their business.

We’ll cover:
• Social Media Sites to Place Your Attention;
• How Much Time To Spend on Each;
• How to Create Effective Messaging.

October 1: Finding New Clients with Sales Actions

8:30-10:30 a.m.

Taught by Jim DiModica, APT Impact, Inc.

Everyone is in sales in some form or another. It’s important to have the right tools in your arsenal. That’s where this workshop comes in. Our presenter will teach you what to use and when including:
• Salesmanship – Your Professional Brand
• Tactical Strategies For Prospecting And Cold Calling
• Fundamentals To “Close The Deal”

October 20: 3 Keys for Creating Digital Marketing Success

11:30 a.m.-1:30 p.m.

Taught by Scot Small, RevBuilders Marketing

To put it simply; if you don’t have these three things in place, then your digital marketing game needs work:
• The 1 Skill You Must Master For All Digital Strategies
• Great On-Page SEO (Search Engine Optimization)
• Integrating Your Tactics

November 5: Master the Small Business Owner Juggling Act–In the Age of Overwhelm!
8:30-10:30 a.m.

Taught by Nicole Chamblin, Visions Productivity Solutions

In today’s age of connectivity and staying busy, we all wear many hats. Mastering effective skills for managing activities and investment of time will keep you feeling more in control. Come sharpen “time management” skills and minimize the feeling of being overwhelmed to:
• Identify Key Time Wasters
• Keep Goals Smart
• Get On Your Own Calendar
• Come To Terms With Chasing Balance

November 17: Blogging 101: The Blogosphere-Navigation for Small Business 

11:30 a.m.-1:30 p.m.

Taught by Katharine Gotthardt,  All Things Writing, LLC

Are you wandering around in the blogosphere? Well, here’s a clear trail to help you in your travels. Whether you have a blog already or want to improve your technique, this class is for you. Please bring a laptop…and be prepared to play games!

  • To Blog or Not to Blog
  • Generating Blog Topics
  • Integrating Social Media
  • Repurposing Blog Articles

The cost per session is $25 for Chamber members, $50 for non-members.  Price includes breakfast and materials. Click on individual session titles to register. 

Special thanks to our 2015 Business Academy Sponsors:

TML Logo      apple logo color       One Degree Capital

…and to Imagine for designing the Prince William Business Academy logo.

Cornerstone Partners

Vision Partners

Premier Partners