Prince William Chamber of Commerce

PW Business Academy

PW BUSINESS ACADEMY 2016

“Best presentation I’ve ever attended! Very valuable information, can’t wait to implement some strategies I learned.”  ~Pat Heineman, Showcase Portable Exhibits

The Prince William Business Academy is results-oriented, focused on providing information that you can apply to your own business–ideal for new entrepreneurs, growing companies and anybody seeking professional development.   Each session features topic experts who introduce you to proven strategies for business success.   Listed below are the session dates for the Spring 2016 Term.

All courses take place at Chamber Headquarters; time of day varies. Take note: Lunch Time Sessions Now Available!

 

March 3:  Generating New Opportunities w/Small Business Set Asides: What Do They Mean For Your Bottom Line?
8:30-10:30 a.m.

Presenter: Anna Urman, Procurement Technical Assistance Program (PTAP), Mason Enterprise Center

If you’ve heard of WOSB, SDVOSB, HUBZone, 8(a), or SWAM certifications, but are not sure what they mean, how to get them, or if they could make a positive impact on your business, this is the session for you.

You’ll learn:

  • What are the different government set-asides and socio-economic programs?
  • What is the process to qualify?
  • How can you effectively utilize them to maximize your company’s revenue?

March 15: Customer Relationship Management (CRM)

11:30 a.m.-1:30 p.m.

Presenter: Jim DiModica, APT Impact

You spend all that time finding prospects, don’t let them fall by the way-side. Once they become your client, capitalize on your relationship!

You’ll learn:

  • How to Define Them: Practice strategies and technologies that businesses use to track,  manage and analyze customer interactions and data throughout the customer life cycle.
  • How to Understand Them: What your CRM should do for you — key considerations for selection.

April 7: Issues Impacting Businesses: From Set-Up to Lawsuit, Contracts to Finance

8:30-10:30 a.m.

Presenter: Jason Hickman, Compton & Duling, LC

You’ll learn:

  • Corporate Set-up, Structure & Governance: How to choose the right entity, and then what’s next…
  • Contracts: Choosing the right location, ownership vs leasing, the basics for avoiding HR issues, and the if, why and what of insurance.
  • Liability: The 4 steps to avoid being sued.

April 19: Server vs. Cloud: Pros & Cons

11:30 a.m.-1:30 p.m.

Presenter: John Jewell, JTC, Inc.

The server. The cloud. The hybrid  — what’s best for you?

You’ll learn:

  • Private or Public. What is the difference?
  • The Cloud: What to look for. Why it’s important. Managed cloud or unmanaged? Security concerns. Wait….are there money savings?
  • What is a Hybrid Cloud?
  • Business Continuity: What is your plan?

May 5: How to Break Into the Next Generation of Social Media
8:30-10:30 a.m.

Presenter: Liz Witt-Lee, Organized Solutions of Northern Virginia

When it comes to social media, we all know the value of a fabulous Facebook and LinkedIn presence,  but how can business owners make better use of Twitter, Instagram and Tumblr to attract more customers?  In this workshop, we’ll break away from traditional social media channels with a focus on:

  • How to maximize Twitter results, grow your list and inspire and connect with your customers.
  • How to grow your Instagram following, improve your content and boost engagement.
  • How to use Tumblr to build a powerful brand presence and provide your followers with amazing content.

May 17: Selling Your Business: Pro-Active PR on a Budget

11:30 a.m.-1:30 p.m.

Presenter: Asha Sedalia-Bruot, ASHA Public Relations, LLC

How to keep your message out there, find your voice, and build your image with proactive PR. Don’t wait for the media to call you, sell yourself.

You’ll learn:

  • What makes a story? What are YOUR stories?
  • What are the best ways to reach the media?
  • What’s free?

The cost per session is $25 for Chamber members, $50 for non-members.  Price includes breakfast and materials. Click on individual session titles to register. 

Special thanks to our 2016 Business Academy Sponsors:

TML Logo      apple logo color        Logo stacked 2c

…and to Imagine for designing the Prince William Business Academy logo.

Cornerstone Partners

Vision Partners

Premier Partners